The world of advertising is undergoing major changes. The radio has lost many listeners to companies like Spotify, Amazon Prime, and Pandora. The television industry is also changing due to the popularity of TiVo and DVRs, which allow viewers to tape shows, then watch them back and skip the commercials. Although billboards and mailers are still viable options for campaign advertising, a new leader has arrived: social media. And it is pretty well recognized that Facebook (at least for now) is the king of social media.
According to the Wall Street Journal, Facebook is leading in 2016 election campaign advertising. I, for one, must say that I am on social media almost constantly, so their advertising dollars are paying off on my account. Most (if not all) of my friends have Facebook accounts, and although they may not check their social media as often as I do, they can easily be targeted for ads.
You may or may not know that I am a Disney travel agent. For my business, my Facebook page and blog use Facebook ads frequently because one of the biggest perks of social media advertising is that you can design a target audience. According to this article, campaign dollars have been wisely spent on targeted audiences through Facebook advertising. Facebook, which is already uber-profitable, has hit yet another home run.
Feel free to weigh in and let me know if you find Facebook ads work well for you. And have you seen political ads on your news feeds?
You can check out the WSJ article here:
http://www.wsj.com/articles/how-facebook-is-dominating-the-2016-election-1475429365?mod=e2tw
You are entirely right, and I have firsthand experience with this actually. I manage a political campaign for Matt Vaughn of District 42 here in Georgia (Vote Vaughn!) We advertise HEAVILY on social media, and it has made all the difference. We average many likes every day, and we can even "micro-target" people according to the kind of post that we are making. For example, if we make a post with certain buzz words like "liberty," we will target libertarians. If it is a pro gun post or something of the sort, we will target conservatives in general. The effectiveness and malleability of social media advertising is very interesting. It is certainly more effective than conventional methods, also.
ReplyDeleteHey Max, thanks for the comment! That's really cool. Glad to know that what we see in the news is actually working for local campaigns as well. :)
ReplyDelete